Operating System · 800+ campuses · Live across India

The Operating System
for Student Culture.

Communities. Intelligence. Activations. Events. Creators. Everything brands need to understand and influence India's next generation.

2.4M+
Students reachable
800+
Campuses live
200+
Communities
94%
Repeat brand rate
TBX-INTEL // LIVE
FEED 2.1.0
2.4M
Reachable
12.8K
Active now
+18%
WoW growth
Live Signals
AI Builders community
Growth
+412 today
Agentic AI interest
Trend
+148%
XP earned today
Activity
38,492
Internship applications
Funnel
1,284
Bengaluru engagement
Geo
Highest this week
Discussions this month
Volume
92,438
Engagement · 24h+24.6%

Trusted by teams building for India's next generation

RazorpayCredZomatoSwiggyGrowwPhysicsWallahUnacademySpotifyBoatMamaearthCult.fitMeeshoRazorpayCredZomatoSwiggyGrowwPhysicsWallahUnacademySpotifyBoatMamaearthCult.fitMeesho

Student Pulse™

What India's students are talking about right now.

UPDATED LIVE · 50M+ DATA POINTS
Pulse
AI Agents
+148%
Pulse
Finance Careers
+87%
Pulse
Study Abroad
+64%
Pulse
Creator Economy
+52%
Pulse
Remote Work
+31%
Pulse
Quant Prep
+27%

Student Culture Map™

See how student culture actually connects.

200+ communities, mapped in real time. Trending nodes glow. Watch what AI Builders touch, what Meme Mafia eats, what Finance Club exports.

CULTURE.MAP // INDIA
10 nodes · 12 edges

Community Explorer

Don't target demographics. Join the conversations.

Explore 200+ communities
2,205 online
AI

AI Builders

24,500 members

Growth
+18%
Eng
92%
Posts/d
111
Sentiment
92
Trending
# Agentic AI# Cursor# MCP
IIT Bombay · BITS Pilani
3,438 online
ST

Startup Life

38,200 members

Growth
+24%
Eng
88%
Posts/d
174
Sentiment
92
Trending
# YC W26# First customer# Pitch decks
IIT Delhi · IIM Ahmedabad
6,057 online
PL

Placement Prep

67,300 members

Growth
+12%
Eng
84%
Posts/d
306
Sentiment
92
Trending
# DSA# System design# Goldman OA
NIT Trichy · VIT
1,971 online
FI

Finance Club

21,900 members

Growth
+9%
Eng
81%
Posts/d
100
Sentiment
92
Trending
# Equity research# Quant# GS internship
SRCC · St. Stephen's
3,969 online
AN

Anime Club

44,100 members

Growth
+22%
Eng
90%
Posts/d
200
Sentiment
92
Trending
# Frieren# JJK# One Piece
DU · Manipal
4,590 online
ME

Meme Mafia

51,000 members

Growth
+15%
Eng
87%
Posts/d
232
Sentiment
92
Trending
# IPL memes# Placement memes# Hostel life
IIT KGP · BITS Goa

Student Market Index™

Stock-market discipline for student interests.

Six live indices tracking momentum, sentiment, volume and growth across the categories that move Gen-Z.

TBX MARKET INDEX // STUDENT INTEREST
Updated · 14s ago
AI Index
+4.2%
82
VOL 11,644SENT +41
Finance Index
+1.8%
76
VOL 10,792SENT +38
Gaming Index
+6.1%
91
VOL 12,922SENT +46
Startup Index
+3.4%
88
VOL 12,496SENT +44
Study Abroad
-0.6%
79
VOL 11,218SENT -8
Creator Economy
+5.2%
85
VOL 12,070SENT +43

Taddlebox Intelligence™

The Bloomberg Terminal for student culture.

Live trend tracking, sentiment, brand perception, emerging interests, conversation analytics, heatmaps, category growth predictions — built from real conversations, not 200-person panels.

CAMPAIGNS // LIVE
6 active
SW
Swiggy launched Meme Challenge
2 mins ago
GR
Groww AMA completed · 4,200 students
5 mins ago
SP
Spotify Playlist Battle started
12 mins ago
PH
PhysicsWallah Scholarship drive · 1.2K apps
1 hour ago
RA
Razorpay Hackathon registrations open
2 hours ago
INTEL TERMINAL // TREND DESK
7D
Agentic AI builders
+148%
Quant interview prep
+92%
Northeast travel
+71%
Indie India music
+44%
Hostel mess critique
−12%
62
Reports
1,284
Panels
12
Categories

Activation Marketplace

15 activation formats. One launchpad.

Banner to hackathon, AMA to ambassador. Every format quoted live with reach, engagement and expected cost.

→ LAUNCH

Banner Campaigns

Reach
2.4M
CTR
1.8%
From
₹1.2L
→ LAUNCH

Community Takeovers

Reach
180K
CTR
8.4%
From
₹3.5L
→ LAUNCH

XP Challenges

Reach
320K
CTR
12.1%
From
₹2L
→ LAUNCH

Hackathons

Reach
42K
CTR
22%
From
₹8L
→ LAUNCH

Campus Events

Reach
120K
CTR
14%
From
₹5L
→ LAUNCH

AMAs

Reach
28K
CTR
18%
From
₹1.5L
→ LAUNCH

Polls

Reach
510K
CTR
9%
From
₹80K
→ LAUNCH

Quiz Campaigns

Reach
210K
CTR
11%
From
₹1.8L
→ LAUNCH

Creator Collabs

Reach
650K
CTR
6.4%
From
₹4L
→ LAUNCH

Meme Challenges

Reach
1.2M
CTR
14%
From
₹2.2L
→ LAUNCH

Survey Campaigns

Reach
180K
CTR
21%
From
₹1.2L
→ LAUNCH

Recruitment Drives

Reach
85K
CTR
9.6%
From
₹3L
→ LAUNCH

Scholarships

Reach
240K
CTR
16%
From
₹5L
→ LAUNCH

UGC Contests

Reach
420K
CTR
13%
From
₹2.8L
→ LAUNCH

Referral Programs

Reach
380K
CTR
8.2%
From
₹1.5L

Live ROI Simulator

See your outcomes before you spend.

Drag the sliders. Watch reach, leads, applications and ROI recalculate in real time.

ROI SIMULATOR // LIVE
RECALC · 0.4s
Monthly Budget₹5.0L
Communities5 communities
Cities6 cities
Reach
104,160
Engagement
18,749
Leads
2,500
Applications
1,050
Cost / Lead
₹200
Expected ROI
+500%

The Difference

Meta helps you target students.
Taddlebox helps you understand and influence them.

Ad platformsLegacy

Impressions in a feed

  • Demographic targeting (age, city, interest)
  • Creative competing with 600 ads a day
  • CPM optimization with no community context
  • Black-box algorithm — you don't own the audience
  • Zero offline / on-campus presence
  • Reports tell you what was clicked, not what was felt
Taddlebox for BrandsOS

Belonging inside culture

  • Activate 200+ student communities by interest, not demographic
  • Co-create with 12,000+ verified student creators across 800 campuses
  • Sponsor fests, hackathons and drops where culture actually happens
  • Live Bloomberg-style trend feed on what India's 50M students care about
  • Quests, drops & XP that turn attention into participation
  • Sentiment, momentum and conversion — measure influence, not just reach

Stop running ads at students.
Run the operating system they live in.

Spin up your brand workspace in 60 seconds. Talk to a strategist whenever you're ready.

14-day free trial No credit card Setup in < 10 min